Grow in Web3 with Balloon

Balloon is a marketing platform designed to help brands understand, grow and connect with their web3 community

Acquisition

Insights

Retention

End-to-end web3 engagement platform

Balloon provides teams with a web3 CRM, token creation and on-chain growth insights platform – helping to drive user acquisition, engagement and long-term retention.

Studio

Create NFT collections and experiences

Build, design and deploy your NFT collections to engage and reward your community members.

Easily upload your artwork and configure smart contract metadata.
Enable users to mint through crypto or fiat currency.
Phase your drops through presale, to whitelist, to public sale.

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Audiences

Explore and understand your holders

Gain a deeper understanding of your holder community for personalised campaigns and reporting.

Import your contract address and sync on-chain holder data.
Create custom audiences, segments, tags and reports.
Build allowlists and forms – unifying on and off-chain user data.

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Analytics

Analyse performance and milestones

Measure how members are engaging with your tokens and marketing campaigns.

Discover sales generated and secondary trading volume.
Identify your most loyal holders and community whales.
Uncover collection crossover and collaboration opportunities.

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Messaging

Directly send on-chain messages

Interact and engage your holder wallets through on-chain messaging via XMTP.

Send on-chain messages to member wallets who have XMTP enabled.
Distribute bulk on-chain messages to community member segments.
Track message performance including opens, clicks and bounce rates.

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Use Cases

Why Balloon?

From user acquisition, to data unification, to re-targeting and beyond – Balloon unlocks powerful use-cases for brands to scale their web3 project and community.

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User Acquisition

Build web3 marketing campaigns and outreach initiatives to acquire new members that facilitates community growth. From airdrops to direct messaging – Balloon is an end-to-end tool designed to help brands grow in web3.

User Engagement

Unlock the power of tokenisation to deliver unique experiences and rewards directly to a user’s wallet designed to maximise user interaction and retention. Balloon opens new on-chain touchpoints to engage and delight your members.

Data Insights

Generate comprehensive on-chain data streams used to understand the performance of your tokens and health of your web3 community. Identify your most valuable holders, churned users and KOL’s for personalised campaigns.

Data Unification

Connect on-chain web3 data and wallet IDs with web2 email addresses and social handles – enriching user profiles for enriched marketing campaigns.

User Retargeting

Identify holders who sold your tokens or those classed as inactive and target them with personalised content, airdrops, experiences and messaging to bring them back into your community or encourage positive interaction.

Platform Demo

How it Works

With Balloon, teams can build their audience, launch NFT collections, extract actionable insight and more – growing their brand and community in web3.

Web3 Teams

Who is Balloon For?

Balloon provides tangible value to multiple internal teams who are focussed on growing their web3 community

Marketing

Balloon enables targeted NFT campaigns, detailed community analytics, on-chain messaging, user retargeting, and integration of web2/web3 data for comprehensive user profiles and engagement.

Content

Balloon provides insights into community behaviour and wallet attributes, facilitating personalised content delivery through on-chain wallet messaging, token airdrops and web3 social.

Partnerships

Balloon uncovers collaboration opportunities with other web3 brands and projects by analysing community wallets to discover common collection crossovers and shared interests.