Balloon Use-Cases for All Web3 Projects
Balloon provides projects and brands in web3 with a range of powerful use-cases – enabling more effective community building and growth
Acquire and onboard new members into your community
For web3 projects to succeed and scale, they must continually identify, reach and convert new audiences. Balloon enables brands to attract new users through NFTs, whilst prospective user details can be captured through allowlists and web3 social – enabling direct outreach campaigns.
- Use web3 forms and allowlists to capture new wallets and audiences
- Directly target wallets through airdrop acquisition campaigns
- Directly message XMTP-enabled wallets with custom communications
- Build a web3 membership platform with NFTs – onboarding new users
Drive brand engagement and maximise user retention
Brands in web3 must continually engage users and foster loyalty to maintain a healthy community. Balloon enables brands to leverage token-based experiences and rewards in their marketing campaigns – all designed to stimulate user interaction.
- Create NFT collections and tokenised experiences for your community
- Identify and reward your most loyal members – airdropping rewards
- Nurture relationships through XMTP messaging and web3 campaigns.
- Use on-chain touchpoints to encourage user actions and prevent churn
Generate actionable data and improve decision making
To succeed, brands need to capture and interpret web3 data streams to drive deep, actionable insight into individual user wallet activity and behaviour. This powers marketing campaigns and fuels both community and brand growth.
- Analyse the on-chain performance of your brand or collection in web3
- Segment custom audiences and contact for feedback and brand surveys
- Identify your most valuable and active members through on-chain wallet data
- Identify churned members and those that left your community
Unify on and off-chain data streams to enrich user profiles
The anonymous nature of web3 means that most users identify with a wallet or ENS address – which can restrict insight into their broader user journey. With Balloon, on-chain ID’s can be unified with social handles and email addresses – enriching user profiles.
- Automatically unify wallets with Farcaster & Lens web3 social profiles
- Automatically unify wallets with web2 social handles and email through web3 forms
- Manually update wallet profiles with web2 data sourced externally
Identify churned users and bring them back to your community
In web3, community engagement is crucial for retaining interest. Members often leave or sell digital assets, posing challenges for brands. Balloon helps track these churned members, offering personalised re-engagement strategies to attract them back into your community.
- Identify churned users and retarget them with personalised on-chain messages
- Retarget churned wallets with NFT airdrops and tokenised experiences
- Request product and brand feedback from churned wallets
- Locate inactive accounts and target to encourage action
Web3 Teams
Who is Balloon For?Balloon provides tangible value to multiple internal teams who are focussed on growing their web3 community
Marketing
Balloon enables targeted NFT campaigns, detailed community analytics, on-chain messaging, user retargeting, and integration of web2/web3 data for comprehensive user profiles and engagement.
Content
Balloon provides insights into community behaviour and wallet attributes, facilitating personalised content delivery through on-chain wallet messaging, token airdrops and web3 social.
Partnerships
Balloon uncovers collaboration opportunities with other web3 brands and projects by analysing community wallets to discover common collection crossovers and shared interests.
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