After months of intensive testing and refinement, we're thrilled to announce that Balloon V1 is now available to everyone. From October 2024 to March 2025, we worked closely with 45 beta testers across three cohorts to build a platform that truly works Web3 marketers and community builders.

The Beta Journey

Our private beta gave us real insights into how web3 projects manage their communities. Working directly with various Web3 and NFT projects and brands showed us the challenges teams face when trying to understand their on-chain audiences.

The feedback we received has been instrumental in shaping Balloon into what it is today.

This kind of response validated our approach to integrating practical Web3 features that enhance how teams connect with their communities.

What We Learned During Beta

While our beta testers liked many aspects of our platform, we kept hearing one consistent piece of feedback: teams needed more than just NFT collection analytics—they needed comprehensive data about their actual audiences.

Understanding token performance only tells half the story. Teams also need to know who their holders are and how they behave. This insight became our top priority for the V1 release.

So we went back to the drawing board and built exactly what our users were asking for.

Say Hello to Audience Analytics

Today's release of Balloon V1 includes our most-requested addition: comprehensive audience analytics. Teams can now access complete insights about both their NFT collections AND their audiences in one unified platform.

Powerful New Audience Analytics

Our new Audience Analytics feature gives you unique visibility into your community across three key areas:

Profile Insights

Get a clear picture of who makes up your audience:

• Wallet age - See how long your community members’ wallets have been active on-chain?
• Wallet Activity - See your activity level of your audience
• Email - Track the percentage of your audience with verified email addresses
• ENS domains - See which percentage of holders with an ENS domain
• XMTP - Know the percentage of holders you can reach via on-chain messaging

Asset Analytics

Understand the financial makeup of your community:

• Wallet value metrics - View total, average, and median net worth across your audience
• Net worth distribution - See how value is spread across different wallet sizes
• Cross-chain visibility - Analyze holdings across different networks
• Token breakdown - Understand which cryptocurrencies your holders own
• NFT portfolio analysis - Track the total, average, and median NFT portfolio values
• Segmented asset views - Filter asset data by tags, networks, and more

Social Reach

Map your community's social footprint:

• Social presence - See which platforms your holders are active on
• Potential reach - Calculate the combined social influence of your community
• Platform distribution - Understand where your audience concentrates their social activity
• Follower analytics - View detailed follower count distributions across X (previously Twitter), Farcaster, and Lens

These analytics help you craft strategies based on actual holder data rather than guesswork, making your marketing work harder and smarter.

Put Your Data to Work with Balloon

Balloon turns your community data into practical marketing strategies. Our platform combines analytics with tools built specifically for Web3 teams:

Unified Web3 CRM

Connect wallet addresses to social profiles and emails to create comprehensive member profiles that bridge on-chain and off-chain identities.

Smart Segmentation

Create audience groups based on on-chain activity, wallet value, or social presence. Spot your most valuable community members, newcomers, or those who might be drifting away.

Targeted NFT Distribution

Design and send out NFT collections that speak to specific audience segments. Create membership passes, event tickets, or exclusive rewards through Balloon Studio.

Direct Wallet Communication

Reach holders directly through XMTP messaging with personalised communications based on their profiles and behaviours.

Community Growth Campaigns

Use your audience insights to create targeted acquisition campaigns. Find collection crossovers for potential partnerships or send strategic airdrops to reach new audiences.

Retention and Re-engagement

Identify churned wallets and implement targeted re-engagement strategies through personalised messaging or exclusive airdrops.

With our new Audience Analytics working alongside our existing tools, Balloon gives Web3 marketing teams everything they need to grow and nurture their communities.

Limited-Time Pro Trial: Access All Features Until July 1st

To celebrate Balloon's launch, we're offering all new sign-ups full access to our Pro features at no cost until July 1st, 2025. Here's what Pro Trial includes:

• Track up to 7,000 wallets
• Import up to 20 collections
• Create up to 10 NFT collections
• Advanced on-chain analytics
• On-chain messaging capabilities

Best of all? No payment details required to get started.

Check our pricing page to compare all plan features.

What Happens After July 1st?

For users who sign up in April or May, the Pro Trial will end on July 1st, 2025. For those who sign up in June, the Pro Trial will last until the corresponding day in July (e.g., sign up on June 15th, access until July 15th).

After your Pro Trial ends, you'll have the option to upgrade to our Pro plan to continue using Balloon with higher wallet tracking limits (up to 100,000) or transition to our upcoming Starter tier (which will have reduced capabilities).

Don't Miss This Chance

This offer gives web3 teams a risk-free chance to experience the full capabilities of Balloon's marketing toolkit. Whether you're launching something new, growing your existing community, or trying to reconnect with holders, now's the perfect time to start.

The web3 space keeps changing, and having the right tools to understand and engage your community can be the difference between success and struggle.

Ready to Transform Your NFT Marketing?

Balloon V1 is the result of months of development and testing based on real feedback from Web3 teams and users. We've built a platform specifically to address the unique challenges of Web3 community building.

Sign up today and see what Balloon can do for your community growth.

Start Your Free Pro Trial